THE YELLOW PAGES
The Yellow Pages: Have been the “search engine” in the big phone book since 1946 (!) and they still exist - despite Google. With apt slogans such as “Hier gesucht, heißt schon gefunden” (Telecommunications 1968, Schneider agency) or “Näher dran an meinem Leben” (Telecommunications 2014, Heye Hamburg agency), the Yellow Pages still have firm friends.